Red is the color of life and victory.

It is an emotionally intense color associated with energy, courage,  strength, power and determination as well as desire and love.  

Red is a hot, exciting color that stirs your emotions.

signifies passion, fire, action, danger  and blood. 

quickens the pulse, increases respiration rate, and raises blood pressure

impels the eye so it is used for high visibility (hence the stop sign and fire engines)

excites the imagination (valentines, race cars)

stimulates appetites so is ideal in dining rooms --darker shades in a formal, dining room are classic.

adds warmth, to normally less lived in areas like entries, hallways and stairways.

elevates activity in kitchens

suggests passion and desire
 

Toning Red on Red

Red Tones

Light red represents joy, sexuality, passion, sensitivity, and love.

Pink signifies romance, love, and friendship - denoting feminine qualities and passiveness.

Dark red is associated with vigour, willpower, rage, anger, leadership, courage, longing, malice, and wrath.

Brown suggests stability and denotes masculine qualities.

Reddish-brown is associated with harvest and fall.

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