Yellow is welcoming and inspires confidence and ideas.

Yellow, bright like the sun, produces a warming effect.

associated with joy and happiness.

can feel bright and breezy -perfect sunbathing atmosphere

produces a warming effect that helps encourage mental activity

considered closely with intelligence and energy.

is hopeful and optimistic

stimulates the pineal gland that regulates our body clock

generates muscle energy

shares the qualities of being imperishable, eternal and indestructible

used to issue a warning or grab your attention (taxicabs and road signs)

indicates honour and loyalty in heraldry

is the first color seen by newborns

perceived by men as a very light-hearted

creates a feeling of space
 

Yellow produces energy

Yellow Tones

Yellow is noticed before other colors when placed against black.

Avoid using yellow if you want to suggest stability and safety. Light yellow tends to disappear into white, so it usually needs a dark color to highlight it.

Shades of yellow are visually unappealing because they loose cheerfulness and become dingy.

Dull (dingy) yellow represents caution, decline, and sometimes jealousy.

Light yellow is associated with intellect, freshness, and joy.

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